Senior B2B Marketing Manager · IoT & Tech · Zurich

I help technology companies turn complex products into clear commercial value, building scalable marketing engines that drive pipeline, revenue, and growth.

+25%
Brand Awareness

~80%
Content Ops Time Saved

€19M
P&L Managed

Marketing Manager · Telecom26 AG

January 2021 - Until Now

Built the B2B marketing function as a Marketing Manager, delivering +25% brand awareness, +10% new customer acquisition, and +10% sales revenue through integrated inbound, content, and SEO campaigns.

Built a data-driven revenue engine in Zoho CRM with aligned funnels, MQL→SQL handoff and pipeline dashboards.
Designed an AI Marketing System (LLMs, Canva, Zapier) reducing content production time by ~80%.
Drove GTM alignment for new product launches including pricing strategy, positioning and partner enablement.
Led full GSMA MWC and MVNOs World 2026 presence, pre-show pipeline, on-site meetings, post-show reporting.

Marketing Communications Specialist · Zepter International

October 2019 - May 2020

Unified marketing communications across 3 Swiss companies (Zepter International, Bioptron AG, Intercosmetica Neuchâtel SA).
Led international content, social media and event coordination across European markets.
Managed corporate website updates and ecommerce platforms.
Collaborated with global digital teams across Serbia and worldwide content authors to deliver campaigns on time and on brand.

Marketing Communications Manager · Omya International AG

June 2017 - May 2018

Led a team of 5 delivering multi-channel campaigns across 7 global business segments including pharmaceutical, chemical and food industries.
Partnered with Segment VPs to align annual Marcom plans across all business units.
Managed external suppliers and creative agency in Germany ensuring quality and brand consistency.
Role performed partly in German (B1).

Marketing Manager B2B · Perform Group (now DAZN / Stats Perform)

June 2015 – June 2017 · London & Zurich

Led B2B marketing strategy for gaming brands RunningBall and Watch&Bet across Switzerland and UK.
Defined new GTM positioning and full rebrand for Perform Betting Solutions across all assets and platforms.
Managed company presence at ICE Totally Gaming at Excel London, the industry's largest annual gaming event.

Senior Field Marketing Manager · Distrelec AG

May 2013 - April 2015

Won the Marketing Performance Award and was promoted from Campaign Manager to Senior Field Marketing Manager within months.
Managed €19M P&L delivering yearly marketing activities across 5 countries (Switzerland, Italy, Austria, Denmark, Netherlands).
Built the company's first integrated campaign management processes and workflows.
Supported rollout of a new e-commerce platform across 13 countries.
Implemented multi-channel digital campaigns (email, content, SEO, social, affiliate) aligned to country-specific needs.