About Me
With 15+ years of international B2B marketing experience across IoT, telecom, SaaS and industrial sectors, I specialise in building marketing functions from the ground up, generating qualified inbound leads, deploying AI-powered content workflows, and aligning GTM strategy with commercial growth.
Based in Zurich since 2012, I've led marketing across Switzerland, Europe and global markets at Telecom26 AG, Distrelec, Omya International, Stats Perform and Zepter International.
I combine analytical focus with a commercial mindset, equally comfortable setting strategy and executing it.
INSEAD · Driving Digital Marketing Strategy with Distinction
ISCTE · Executive MBA, Business Administration
📍 Zurich · EN · PT · ES · FR · DE (B1)
What I Do
GTM Strategy
Positioning, product launches, value proposition design and partner enablement.
Demand Generation
Inbound, SEO, content marketing and paid media driving qualified leads.
AI-Powered Marketing
LLMs, Canva AI, Zapier automation
content ops time reduced by ~80%.
CRM & Analytics
Zoho CRM architecture, funnel optimisation, GA4 and reporting.
TESTIMONIALS
"With Ms. Tropa entering into a highly technical environment with limited to no technical background, Ines has been exceptionally responsive to her duties and is able to interpret even the most complex instructions. With no prior experience in the mobile market, within six months of her employment, Ines managed to gain a complete understanding of each of the vertical markets we serve. Ms. Tropa has exceeded the expectations that were set for the position to the point where I have entrusted her to take the lead on all marketing decisions.."
— Former Vice President of Strategy, Business Development and Marketing of Telecom26
"We know and appreciate Ms. Veloso Tropa as a responsible, dedicated and helpful team member who always completes her work carefully and swiftly. Thanks to her solution oriented working style, she is able to prioritise and meet expected deadlines."
— CEO, Zepter International
"Ines is a hardworking, forward thinking and motivated Field Marketing Manager who can be trusted. She is always ready to deal with difficult situations and solve the problems on time."
— Frederik Thomas, Former Distrelec Head of Digital Marketing
"Her hands-on approach to marketing and personality won her the respect of the entire team. She was always able to successfully complete any tasks with favorable results despite deadline pressure."