ACADEMIC EXPERIENCE
My Studies
DRIVING DIGITAL MARKETING STRATEGY, INSEAD
2022
- Developing skills to become a successful marketing strategist and achieve business success by creating and delivering new customer value.
- Explore the challenges and opportunities of digital disruptions around customers and learn new strategic data-driven skills to to make better business decisions for future growth.
- Effectively design and deploy bold and competitive marketing strategies around the customer in the digital age.
EXECUTIVE MASTER, ISCTE
2010 - 2011
ISCTE - Instituto Universitário de Lisboa
Field Of Study - Business Administration and Management, General.
Member of Portuguese entrepreneurship association named - “Associacao Portugal Primeiro - Empreendedores Precisam-se»
The definitions and types of entrepreneurship, the role of the entrepreneur and the characteristics of a successful entrepreneur. What is entrepreneurship? How entrepreneurship can and should change Portugal? Entrepreneurship in business and economics, in education, society and culture. The project portal of entrepreneurship, youth entrepreneurship and national PME's. The demand for 'e-gene'.
DEGREE BUSINESS COMMUNICATION, ISCEM
1999 - 2004
ISCEM - Instituto Superior de Comunicacao Empresarial.
Field Of Study - Business Communication.
Final thesis: “ Advertising in the Portuguese Law Practice” (score: 80%).
Accomplished 1 traineeship as Junior Account at OgilvyOne.