EXPERIENCE
What I’ve Done
MARKETING ASSOCIATE, TELECOM26
January 2021 - Until Now
Close collaboration with internal sales and product development stakeholders as the main marketing contact, defining priorities and developing strategies for engaging target customers, creating value propositions for partners, generating leads, and building overall brand awareness.
Responsible for integrated/ multi-channel campaign strategy, development, execution and optimization, including messaging, calls to action, distribution and reporting/metrics.
Analyze campaign results using reports and dashboards to measure effectiveness and drive strategic decision making for optimized campaign strategies.
Developing new resources and ideas for our (resellers) to further extend reach into new vertical markets.
Yearly marketing planning, KPI development and budget management.
Content, messaging and sales material development for customers and prospects.
Coordination of PR, editorial, blogs, paid media, advertising and social media engagement.
In-person and digital event management, including planning and logistics, invitations, setup, implementation and post-event reviews/reporting. (ex: Mobile World Congress)
Assist with corporate branding, messaging, product naming and internal communications.
Collaborate with marketing agencies and third-party content developers supporting our team.
MARKETING COMMUNICATIONS SPECIALIST, ZEPTER GROUP
September 2019 - June 2020
Ensuring the strategic alignment between Zepter group of companies (Home Art, Home Care, Luxury, Medical, Cosmetics) and the development of marketing campaigns.
Working with the Digital team, IT and content authors to ensure delivery of compelling marketing content.
Coordinating events (Medical and Consumer).
Monitoring new corporate website and product landing pages development as well as updating Webshop. Managing social media pages as well as latest trends and addressing clients’ queries.
MARKETING COMMUNICATIONS MANAGER, OMYA INTERNATIONAL AG
June 2017 - May 2018
Ensured effective promotion of the company and its seven BU’s.
Developed and implemented marketing communication campaigns, events and activities in print and online media for product launches and promotion in all segments.
Supported the technical BU’s in the definition of product value propositions and translate it into the appropriate messages to the targeted audiences.
Assured consistency with Corporate Identity & Design. Brief external suppliers and agencies.
MARKETING MANAGER B2B, PERFORM GROUP
June 2015 - June 2017
Brand champion within the gaming sector of Perform Content brands such as RunningBall and Watch&Bet.
Defined a new positioning and strategy for Perform Betting Solutions with the roll out of a new website.
Organized Perform’s presence at appropriate events such as ICE Totally Gaming, the biggest annual event in the gaming Industry.
Assisted regional Sales and PR/Marketing resource with marketing campaigns.
SENIOR FIELD MARKETING MANAGER, DISTRELEC AG
May 2013 - April 2015
Earned promotion from Campaign Manager to Field Marketing Manager.
Established the company’s campaign management core processes/workflows and formulated the marketing plan.
Defined campaigns aligned with country needs across different channels – email, social, SEO, affiliate.
Provide support and expertise for the design and implementation across 13countries of a new state of the art e-commerce platform.