All Posts

5 Lessons from 15 Years of B2B Marketing

15+ years of B2B marketing across IoT, telecom, industrial and digital sectors taught me lessons no course or certification covers. Here are five that shaped how I think about marketing today.

tropaines

Jun 53 min read

What IoT B2B Enterprises Need from a Marketing Partner

IoT marketing is unlike any other B2B sector. The buying cycles are long, the technical complexity is high, and the stakeholders span IT, operations, finance and the C-suite. Here's what enterprises actually need from a marketing partner in this space.

tropaines

Jun 52 min read

How I Built an AI Marketing System That Cut Content Production Time by 80%

As a solo marketer managing the full B2B marketing function at Telecom26, I built a proprietary AI Marketing System combining Claude, ChatGPT, Canva and Zapier that reduced content production time by approximately 80%. Here's how.

tropaines

Jun 52 min read